Myth-busting

Demystifying Shoemaking

Philipe Moreau-Latreille

Today, at Chez Gerry 1958, we are going to bust some persistent myths around shoemaking.

Myth 1: Shoemaking is a vanished profession

Fake ! Although mass production of shoes is the norm, shoemaking is far from a vanished profession...

Myth 2: Repairing Shoes Costs More Than Buying New Ones

Not necessarily. Quality has a price, and repairing a good pair of shoes can often be more economical in the long run...

Myth 3: Shoemakers Only Work on Shoes

Although shoes are our specialty, we are also experts in the repair and restoration of a wide range of leather accessories...

Myth 4: Shoemakers only repair

Another myth! Not only do we repair, but we can also personalize your shoes to make them unique...

Myth 5: A shoemaker should not charge more than $10 for a repair

A persistent myth is that shoe repair services should cost next to nothing, sometimes even a token dollar. This neglects several unavoidable realities:

  • Quality of Materials: Shoemakers choose premium materials to ensure the durability of repairs, which justifies an adequate repair price.
  • Time and Expertise: Repairing shoes is an art that requires skill and expertise that cannot be undervalued and deserves fair compensation.
  • Operational Costs: A shoe repair shop must cover its operational costs, influencing the cost of the services offered.
  • Durability: Quality repair extends the life of your shoes, saving money and protecting the environment in the long run.
  • Customization: Unique, personalized services that require custom work justify a higher cost than simple repairs.

Paying more for a repair from a shoemaker is therefore fully justified, it is an investment in the longevity of your goods and a valuable support for traditional craftsmanship.

Shoemaking is an ancient art, but it is far from obsolete. At Gerry 1958, we are proud to preserve this profession by offering high quality services adapted to modern needs.

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